Ben and Jerry's Peach Cobbler Ice Cream.

Ben and Jerry's Peach Cobbler Ice Cream.

I hate that this had to happen but, for everyone who is a huge Ben and Jerry's fan like me, it has been reported that the ice cream sensation will be removing the phrase "all natural" from its product after a complaint from the Center for Science in the Public Interest.

The CSPI told the company that B&J should not use the term "all natural" since its products contain alkalized cocoa, corn syrup, hydrogenated oil or other ingredients that happen to be not natural at all.


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B&J said they will not alter their recipes but did agree to the change, even though the FDA currently has no formal definition for the word "natural".

Now come on B&J I am a great big fan of the "Peach Cobbler Ice Cream" but you knew that your ingredients were not "all natural."

"The Food and Drug Administration could do consumers and food manufacturers a great service by actually defining when the word 'natural' can and cannot be used to characterize a given ingredient," said CSPI Executive Director Michael F. Jacobson.

Spokesman for B&J Sean Greenwood expects the label change to occur gradually over the next several months. The ingredients will be the same ones B&J has always used, but the company no longer wants to battle over the definition of "all natural," which has different meanings to different people, Greenwood said.